DirecTV Revamps its iPad App

Redesign Enhances App's Video Discovery and Navigation Tools

DirecTV has launched a redesigned version of its mobile app for the iPad designed to help customers more easily navigate and discover linear TV channels and content offered on the DVR or via VOD  while also providing a more consistent looks and feel with other DirecTV products.

The new DirecTV Mobile app features a new “Menu” section designed for easier browsing, along with new “TV Show” and “Networks” sections, as well as new Guide and Movies filters that the user can set up when viewing programming on the iPad itself or the main TV.

The app also tacks on a “Watch” element that combines every way customer can watch a program via the iPad or the TV.

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The new, redesigned version of the app also carries over several features and functions from the older version of the DirecTV iPad platform, including integration with Facebook and Twitter as well as GetGlue, a rewards/loyalty which lets  customers gain points by “checking in” to TV shows.

The iPad still offers a browsable channel  lineup that’s viewable as a grid or by channel and a feature that lets users manage their DVR remotely.

It also retained the ability to let DirecTV customers stream a select lineup of live TV channels so long as the customer’s iPad is connected to the home network. According to DirecTV’s iPad app Web site, the live, in-home TV streaming component supports 83 national cable channels, including, Fox News, CNN, USA, Lifetime, Discovery, Bravo, Food Network, A&E and The Weather Channel, truTV, BBC America, and We

DirecTV has also developed versions of its mobile app for iPhones and Android-powered smartphones and tablets, including the Kindle Fire, but has not announced when it will introduce a similar, overhauled version of the mobile app for those platforms.

DirecTV said more than 15 million of its apps have been downloaded across its array of supported devices.