DirecTV Inc. has laid off 35 employees, most of them in its creative-services department, at its West Coast headquarters in El Segundo, Calif., officials confirmed Tuesday.
Most of the staffers, about 30 of the 35, let go last Friday and this week were in creative services, which handles duties such as on-air promotion, point-of-sale retail merchandising and direct-mail pieces, DirecTV spokesman Bob Marsocci said.
Another five staffers let go worked in marketing, he added.
The direct-broadcast satellite provider is going to be outsourcing many of the creative-services functions, he said, adding, “We periodically do a review of the organization and look at ways to be most cost-efficient.”
Despite the layoffs in marketing and creative services, DirecTV is actually hiring for other departments, Marsocci said.
