Not to be outdone in the high-definition-TV game, DirecTV Inc. announced that
it will offer this weekend's 2003 NBA All-Star Game and All-Star Saturday Night
activities in the format.
This will be the first time the NBA All-Star game has been presented in HDTV,
part of a joint production between Turner Network Television and NBA TV, the
league's 24-hour digital-television network.
The high-def broadcast will begin at 8 p.m. Saturday with the America Online
Inc.-sponsored NBA All-Star Saturday Night activities, including the slam-dunk,
three-point-shooting and sports-skill competitions.
On Sunday, the coverage continues at 8 p.m. with the NBA Opening Ceremony,
followed by the All-Star Game.
"This first-of-its-kind telecast is a great leap for HDTV, TNT and NBA TV, as
well as an exciting viewing experience for our HD-equipped DirecTV customers,"
said Stephanie Campbell, senior vice president of programming at DirecTV.
While the programming is offered at no extra charge, DirecTV customers
wanting to see the action in high-definition glory must have an HDTV set, a
DirecTV HD set-top and a multisatellite dish with three low-noise blockers