DirecTV, Sunbeam Tackle Retrans Accord

Sunbeam and DirecTV have reached a retransmission-consent agreement that ensures, for one thing, that Super Bowl XLVI will not be blacked out on Sunbeam's Boston NBC affiliate.

The agreement , terms of which were not dislosed, covers WHDH and WLVI Boston and WSVN Miami and comes after calls from Massachusetts legislators to the parties and to the Federal Communications Commission to get a deal done before the Big Game, which features the New England Patriots against the New York Giants.

"We are pleased to have reached an agreement to end the Sunbeam blackout, and regret that any of our customers were forced into the middle of a business dispute where they should never have been in the first place," said DirecTV "We believe, like many, the public-interest is best-served by allowing customers to keep their local broadcast stations as we negotiate future agreements, rather than being denied access by broadcast stations and used as leverage in what should be a private business matter."

"We are pleased that we reached an agreement with DirecTV, and we appreciate our viewers' patience during this tough negotiation," said Robert Leider, executive vice president and general manager of Sunbeam.

John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.