DirecTV has enabled its HD set-top boxes to communicate with Miso's social TV app for the iPhone, to let the satellite operator's subs more easily share what they're currently watching on TV.
The Miso "second-screen" iPhone app, when connected to the same Wi-Fi network as a DirecTV HD set-top, shows what's on TV and automatically updates whenever the channel changed. Ordinarily, Miso forces a user to manually search for the show they're watching to share it on Twitter or Facebook, as well as rate the show and access related info.
"The integration of Miso's social TV app adds another dimension to the viewing experience and supports DirecTV's strategy to assist customers in discovering television shows, sports and movies through their friends and social connections," DirecTV chief technology officer Rômulo Pontual said in a statement.
San Francisco-based Miso is backed by Google Ventures, Hearst Interactive Media and angel investors. The company's clients include Fox, Showtime Networks, NBC, TNT, Starz Entertainment, QVC and Comedy Central.