DirecTV Targets Voom Subscribers

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DirecTV Inc. said Friday that it will offer a $200 mail-in rebate for Voom subscribers’ HD direct-broadcast satellite equipment.

Voom, owned by Cablevision Systems Corp.’s Rainbow DBS subsidiary, will go dark April 30.

Voom subscribers who purchase a DirecTV HD system before June 30, subscribe to any “Total Choice” programming package for one-year and activate the DirecTV HD package will get three months of free DirecTV HD programming.

In order to take advantage of DirecTV’s offer, current Voom customers can go online (www.directv.com/voom) to download a $200 mail-in-rebate form and send it, along with proof of a Voom subscription and new DirecTV HD system activation, the company said.

“Voom customers need not despair over the loss of their HD programming," DirecTV executive vice president of marketing Neal Tiles said in a prepared statement.

“Our offer provides Voom customers with an easy way to join the DirecTV HD family and, thanks to unprecedented HD-programming growth, including the launch of new HD programming during the second half of this year, there's never been a better time to become a DirecTV HD customer,” he added.

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