DirecTV Inc. will launch Fine Living this week, placing the luxury-lifestyle network in roughly 12 million homes, officials said last week.
Effective Oct. 1, Fine Living will join the direct-broadcast satellite provider's Total Choice package, with access to 10.7 million homes. That news came on Sept. 24, the same day that Time Warner Cable of New York City added Fine Living, Lifetime Real Women and PBS Kids to its digital lineup.
The diginet will gain about 500,000 subscribers via its Big Apple rollout.
Fine Living president Ken Solomon was thrilled that his six-month-old service, part of Scripps Networks, would essentially go national with the DirecTV deal.
"None of this would have happened without the equity that Scripps has built with distributors," he said.
DirecTV will group the Scripps services together, placing Fine Living alongside Food Network, Home & Garden Television and DIY: Do It Yourself Network, Solomon said.
In a related announcement, Fine Living unveiled plans for three specials. In October, the network will air My Kind of Town ,
a paean to New York City hosted by actor Kevin Bacon and his brother Michael. Actor Joe Mantegna will also give viewers an inside look at Chicago.
On Oct. 21 Fine Living will televise Born American,
hosted by Joe Namath, exploring what makes America unique, from Wonder Bread to Barbie. In November, Fine Living will run 10 Best Cities to Live in America.
The TWC digital additions affect subscribers in Manhattan, Queens, Brooklyn, Staten Island and Mount Vernon, N.Y., as well as Bergen and Hudson counties in New Jersey. That territory covers 1.2 million homes.
"These channels are fabulous additions to our digital service, and we're proud to offer them to our customers," Time Warner Cable of New York City president Barry Rosenblum said in a statement.
PBS Kids offers children's educational series from public TV station WNET in New York. Lifetime Real Women presents true-to-life series and movies told from a women's perspective.
Time Warner will also make Media Korea available to digital subscribers in Manhattan, Queens, Brooklyn and Mount Vernon, N.Y. It's available now on digital in Staten Island and Bergen County, N.J.
Lifetime Movie Network, previously on digital, will move to channel 62 and be available to all standard and digital subscribers.
Also starting Tuesday, the Russian Channel and TV Japan will be available on a full-time basis to digital customers, for $9.95 and $24.95 a month, respectively.