Fueled by its "NFL Sunday Ticket" out-of-market National Football League
package, the success of providing local broadcast channels and increased
multiple-set-top-box penetration in subscriber homes, DirecTV Inc. raised its
third-quarter and year-end guidance for customer growth and revenue.
In a statement issued Monday, DirecTV said it expects to add 320,000 net new
subscribers in the third quarter, increasing its year-end expectations for net
new customers to 1.05 million from about 900,000.
In addition, DirecTV said, it increased its third-quarter revenue guidance to
$1.93 billion (from $1.87 billion) and its year-end revenue expectations to $7.6
billion (from $7.5 billion).
The No. 1 direct-broadcast satellite provider currently has about 11.8
DirecTV said it is maintaining guidance for all other financial operating
metrics for the third quarter and the full year, including operating profit
before depreciation and amortization and operating profit, despite higher
marketing costs associated with the stronger-than-anticipated subscriber
DirecTV parent Hughes Electronics Corp.’s stock, up as much as 31 cents each
in early trading Monday, closed Monday at $14.35 per share, up 9 cents.
Hughes is scheduled to release its third-quarter financial results Oct.