Discover Pittsburgh, Through Cable

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Pennsylvania Gov. Edward G. Rendell wants viewers to “Discover Pittsburgh Country” with the help of a new cable network.

DPC, which is available via video-on-demand to some 350,000 Comcast Corp. homes in Allegheny County, was created to promote the 11-county Pittsburgh region as a tourism destination.

Future plans include expanding the service to other cable providers in southwestern Pennsylvania, Rendell said.

“This project will help to stimulate the regional economy and create new jobs in the tourism industry throughout southwestern Pennsylvania,” Rendell said in a prepared statement.

“This cutting-edge program will be a new tool for marketing the many hidden treasures in the region," WQED general manager and Greater Pittsburgh Convention and Visitors Bureau chairman B.J. Leber said in a prepared statement. "We want everyone to know that southwestern Pennsylvania is a great place to live and visit."

Comcast director of government and community affairs Brian R. Jeter added, “Comcast's local partnership with [The] Fay-Penn [Economic Development Council] and its Discover Pittsburgh Country program supports regional growth, including travel and tourism initiatives, by using innovative cable technology such as Comcast on Demand.”