For the 13th consecutive year, Discovery Channel is top-ranked in importance to the enjoyment of satellite service among adults, according to results of the 2008 Beta Research Satellite Dish Subscriber Study, officials said Tuesday.
Coming in at the top in seven of the eight categories measured, Discovery Channel also ranked No. 1 as a favorite channel; in network satisfaction; in average perceived value among total adults; in importance to the enjoyment of satellite service among viewers; in aided awareness and in respondents having viewed the network in the past 12 months.
In other results, Military Channel ranked as the No. 1 mid-sized network mentioned as a favorite channel among men. The network is also among the Top 5 mid-sized networks in importance to the enjoyment of satellite and perceived value among men, and in network satisfaction among total adults. Discovery Health earned first-place rankings as the favorite mid-sized network among total adults ages 18 to 34 and 18 to 49 (tie) and among women ages 18 to 34.