Fixer Upper stars Chip and Joanna Gaines will partner with Discovery Inc. on a new cable network and streaming network as part of a media joint venture between the two parties announced Wednesday.
The as-yet-named multi-platform media company will feature a linear television network -- replacing the current DIY Network -- and TV Everywhere app beginning in Summer 2020, with a subscription streaming service to debut at a later date. The network’s programming will center around topics including community, home, garden, food, wellness, entrepreneurialism and design, according to Discovery.
HGTV president Allison Page will serve as president of the new joint venture, with the Gaines’ serving as chief creative officers. Chip and Joanna Gaines starred in HGTV’s breakout home renovation series Fixer Upper from 2013 to 2018. Episodes from the series will be featured on the new channel, said network officials.
“Chip and Joanna Gaines have become trusted, household names since the debut of Fixer Upper and through this joint venture, Discovery is proud to extend our relationship with them,” said David Zaslav, CEO, Discovery in a statement. “They’ve got authenticity and relatability, that special something that is so difficult in our business to find. People love them, their taste, their businesses – they’ve built an ecosystem that aligns perfectly with our vision at Discovery for fueling people’s passions.”