Discovery, Comcast Add Broadband Content

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Discovery Communications Inc.'s Interactive Media division has launched a broadband showcase section on the company's Web site.

The site features streaming audio and video from American Hot Rod, Trading Spaces, The Jeff Corwin Experience and other programs. Blooper reels from American Chopper, a how-to section from Discovery Home Channel and interactive games from Travel Channel's World Poker Tour are also available.

“The future of the Internet is broadband, and we are leveraging our broadband technology and our high-quality content to expand and enhance the audience's viewing experience,” senior vice president and general manager of the interactive division Bill Allman said in a statement.

Discovery will provide a link from the site to cable's Go2Broadband site, to help operators sell their high-speed cable-modem service.

MSN is the charter sponsor of a special section in the showcase devoted to Discovery's new Seven Wonders series. And Chrysler Corp. sponsors the program No Opportunity Wasted.

Cable operator Comcast Corp. is also beefing up its Web offering. Comcast Online is adding content from CNBC/Dow Jones Business Video to The Fan section of its high-speed portal. The MSO also signed a deal with Intel Corp. to market its high-speed service at Intel dealers.

Intel will feature Comcast Online at independent dealerships inside the Comcast nationwide footprint, as well as market the high-speed offering with Intel PCs.

“The addition of Comcast to the Intel Channel Connect & Collect services provides Intel's dealers a valuable addition to their solutions offerings,” said John Davies, vice president and director of the solutions market development group at Intel, in a statement.

CNBC/Dow Jones will provide Comcast subscribers stock market updates, home finance tips and video clips from CNBC programming.