Discovery Continues Education Shopping Spree

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Discovery Communications Inc. followed last Monday’s announcement that it had acquired AIMS Multimedia with a deal this Monday to acquire Charles W. Clark Co. Inc., which does business as Rainbow Educational Media (no relation to Cablevision Systems Corp.’s Rainbow Media Holdings Inc.).

RME is a publisher and distributor of core-curriculum educational videos, CD-ROMs and DVDs for children and young people in kindergarten through eighth grade.

“Rainbow’s extensive digital-video library will help Discovery Education to expand our content offerings across all of our product lines, giving educators greater opportunities to help their students learn,” Discovery Education executive vice president Steve Sidel said in a prepared statement.

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