Discovery Communications will launch Planet Green, its 24-hour eco-lifestyle network, June 4 at 6 p.m., officials said Tuesday.
The giant programmer is rebranding Discovery Home Channel as the new green network. It will reach 50 million homes with more than 250 hours of original green lifestyle programming, a slate that was set to be unveiled tonight at an upfront presentation in Los Angeles.
A diverse group of celebrities and personalities including Adrian Grenier, Tom Bergeron, Emeril Lagasse, Maria Menounos, Tom Brokaw and Tom Green will share their passion for the planet through a host of entertaining series and specials.
And viewers will get a sneak peek at Planet Green’s offerings later this month through a series of video-on-demand premieres and the official launch of PlanetGreen.com.
Planet Green’s original programming combines unique formats and the most up-to-date information on green living with pop culture icons and engaging personalities. For example, rapper/actor Chris “Ludacris” Bridges and rocker Tommy Lee will battle to see who can out-green the other as their entourages hit the tour route.
Beginning April 17, viewers will get a special sneak peek at what’s to come on Planet Green with VOD premiere episodes of series such as Wa$ted, Mean GreenMachines, Renovation Nation and Greenovate.
Simulcast in HD, Planet Green will offer a roster of original series beginning June 4 that includes: Emeril Green, where the noted chef shares his philosophy on top-quality foods; The Green Life, where HBO Entourage’s Adrian Grenier shows viewers how to live the “green life”; Greensburg, about the rebuilding of a town leveled by a tornado; and Supper Club With Tom Bergeron, where the host of ABC’s Dancing with the Stars invites viewers to be a fly on the wall at a Hollywood dinner party.
In the third quarter, Planet Green will premiere Battleground Earth: LudacrisVs. Tommy Lee, where the two stars are pushed to the limit as they attempt to keep their high-wattage acts on an eco-friendly course.
And following the response to Discovery Channel’s Global Warming: What You Need to Know with Tom Brokaw, the award-winning journalist joins Planet Green for a series of specials featuring in-depth examinations of the crucial issues facing the environment.