Intel (McAfee) and Discovery Communications subsidiary Discovery Education are launching a new online safety campaign aimed at kids.
The three-year Intel Security Digital Safety Program is a national effort to teach kids to "think before you link" as well as after (making safer choices once they have gone online).
It is Discovery Education's first cybersecurity initiative, and comes as stories about hacking and online bullying and sexting are much in the news. Discovery Education supplies digital educational content including interactive digital textbooks.
In addition to providing teachers, students and parents with digital safety tools, there is a carrot for participation in the form of a sweepstakes, with the winners getting money, a total of $25,000 over a dozen winners, to boost the digital safety awareness programs at the elementary school of their choice (one $10,000 grand prize, one $5,000 second prize, and 1o $1,000 honorable mentions.
“We are delighted to begin this multi-year partnership with Intel Security, bringing the power of their expertise in cybersecurity to bear in creating first-of-its-kind digital-safety curricula,” said Bill Goodwyn, president of Discovery Education. “This engaging, new approach to security education will empower students to be responsible digital citizens, and provide them with the skills needed to recognize possible online threatening situations.”
The Intel Security Digital Safety Program will provide "standards-aligned" resources comprising lessons on Internet safety and security and an at-home component for parents to reinforce the safe surfing lessons. At the end of each lesson, students get a certificate of completion that includes a pledge to acct responsibly.
The new program is being announced Nov. 13 during the fall conference of the Committee for Economic Development (CED) in Washington.