Discovery en Español Nets Its Top Q2 Performance

Publish date:

Bolstered by solid performances from series and specials, Discovery en Español delivered its best second quarter to date in primetime.
During the span, Discovery en Español notched double-digit gains across younger viewer demographics, Network officials pegged the increases at 11% among males and females 18 to 34.
According to Nielsen data, Discovery en Español recorded gains of 6% among households; 4% among persons 18 to 49; 3% with males 18 to 49; and 7% with females 18 to 49 during primetime (7 p.m. to 11 p.m.) over the second-quarter span.
"These results build on a trend as we continue to maintain our two and a half year run as the number two Hispanic pay TV network in primetime," said Ivan Bargueiras, general manager for Discovery US Hispanic and senior vice president of advertising sales for Discovery Networks Latin America/US Hispanic, in a statement. "In particular, I am pleased to see double-digit growth coming from the younger 18-34 demographic with 11% increases in both males and females. We also saw a 21% jump among females 25-54. The next few months should benefit from our substantial investment in programming, driving audience growth."
Discovery en Español trails Galavision in these measures.
The network reported I Shouldn't Be Alive, which airs Thursday in the 9 p.m. hour, as its top series in the quarter, and its best performer among the group advertisers covet most, averaging 78,000 persons 18 to 49.
Other series that scored with the Nielsens: Man, Woman, Wild (76,000 persons 18 to 49 on Wednesdays at 9 p.m.); Rampage (75,000 of those viewers on Sundays at 7 p.m.); and Weird, True & Freaky (75,000 of those watchers on Mondays at 8 p.m.).
Its top telecasts overall were Killing Bin Laden, which delivered 140,000 households and 158,000 persons 18 to 49 on May 22, and Human Planet-Jungles: People of the Tree, which climbed to 125,000 households and 132,000 of the demo in question.

Overall, the network averaged 52,000 households and the same number of 18-to-49 viewers in primetime during the second period, according to Nielsen data.