Discovery en Español Nets Top 18-49 Delivery In Q3

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Discovery en Español scored its best performance ever with persons 18 to 49 during the third quarter.
Discovery en Español averaged 53,000 persons 18 to 49 from June 27 through Sept. 25 in primetime (7 p.m. to 11 p.m.) according to Nielsen data. That marked a 6% advance from the corresponding year-ago period, said network officials, as it finished second among Hispanic cable channel in the third quarter behind Univision's Galavision.
Discovery en Español, led by original series like Las verdaderas mujeres asesinas (Deadly Women) and specials, also maintained its second place position behind Galavision among persons, males and females 18 to 34; persons, men and women 25 to 54; and persons, men and women 35 to 49, according to Nielsen.
Meanwhile, Discovery Familia, which is available to some 3 million Hispanic households. became Nielsen-measured for the first time in the quarter. The service ranked as the top Hispanic pay TV channel from 6 a.m. to 7 p.m. in the among kids 2 to 5 and kids 2 to 11, according to network officials.