Hallmark Channel U.S. ranked second only to Discovery Channel in a new
Opinion Research Corp. international-consumer survey, Hallmark announced
Specifically, consumers felt most positive about a company, product or
service advertised on those two cable networks, according to ORC.
Hallmark commissioned the study, for which ORC polled 1,006 adults aged 18
and up via telephone last November.
About 59 percent said they felt positive about Discovery, versus 57 percent
for Hallmark. The Learning Channel (52 percent) and The History Channel (51
percent) followed them.