Discovery HD Theater has signed a deal to cross-promote its HD content in 600 Circuit City Stores Inc. outlets across the country.
The deal also covers promotion of Discovery Channel, The Learning Channel, Animal Planet, Travel Channel and BBC America.
The one-year agreement allows Circuit City to tag Discovery HD Theater promotional spots. And Circuit City's logo will appear on Discovery's HD programming, including TLC's Trading Spaces
and Animal Planet's The Jeff Corwin Experience
. The retail chain will also be featured in Discovery Channel Stores.
Discovery HD will send a video feed to all Circuit City stores and be included in newspaper insert ads.