Bethesda, Md. -- Discovery Health Media Inc. last week
named PBS programming veteran Kathy Quattrone as its senior vice president of programming
and production, giving her the mandate of forging an integrated programming strategy for
the $330 million venture.
Quattrone, most recently executive vice president of
programming services for PBS, will act as editorial director for Discovery Health's analog
channel, which debuts Aug. 2, along with its publishing unit and Internet and interactive
She is also married to Mike Quattrone, Discovery Channel's
Quattrone, who starts May 19, said she sees her new job as
a chance to create a multilevel strategy to provide health information through several
"It's a real opportunity because there is not a
dominant health-information provider on any of these platforms," Quattrone said.
"We want to establish a brand driver as an objective going in."
Quattrone said Discovery Health president John Ford
approached her about her new job, which surprised both her and her husband. But she
pointed out that the couple will be working in separate buildings and on their own