Discovery Health Channel's Feb. 17 Birth Day Live! produced
significant ratings for the digital service.
The 10-hour live event -- which showcased the birth of 19 babies at four
different hospitals -- averaged a 0.23 household rating from 4 p.m. to 2 a.m.,
up 130 percent over the time period during the first quarter of 2003, network
Discovery Health also posted a 114 percent gain among adults 25 through 54
(0.15 rating) and a 144 percent advance among women 25 through 54 (0.22).
The network will reair a condensed version of the special on Easter Sunday,