Discovery Inks First International 3D Deals

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Under its first 3D deals outside the U.S., Discovery Networks International will provide a wide range of enhanced content to BSkyB and Virgin Media in the U.K. and J:COM in Japan.

The first content is scheduled to begin airing sometime in August on BSkyB's 3D channel and Virgin's 3D VOD platform and will include natural history, engineering, extreme sports and crime documentary programming.

In addition, 3net, the joint venture of Discovery Communications, Sony and IMAX in the U.S., is providing a significant amount of 3D content to these international deals, including the hour-long series, High Octane about extreme sports Electric Sky productions.

In Japan, the deal with J:COM includes Discovery Channel's Ghost Lab and Animal Planet's The Haunted in 3D for the cable operators VOD service.

Read more at B&C here.