Discovery Latest to Cut Back on Staffers

Programmer Terminates More Than 20 Ad Sales Positions

Discovery Communications has dismissed more than 20 of its ad sales staffers, becoming the latest media company to cut costs by eliminating employees.

The cuts come amid a television environment in which ratings are falling, ad sales growth is stalled and marketing dollars are shifting to digital.

During the third quarter, Discovery reported a 1.3% increase in domestic ad revenues and declined to offer guidance to Wall Street analysts on fourth quarter. Overall, cable ad sales were down 0.5% for the cable network groups.

At Discovery, which had no comment, the move also reflects a decision to consolidate its regional offices, leaving only a senior executive in cities like Detroit and Atlanta rather than a larger sales team.

Read more at B&Chere.