Discovery Latest to Cut Back on Staffers

Programmer Terminates More Than 20 Ad Sales Positions
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Discovery Communications has dismissed more than 20 of its ad sales staffers, becoming the latest media company to cut costs by eliminating employees.

The cuts come amid a television environment in which ratings are falling, ad sales growth is stalled and marketing dollars are shifting to digital.

During the third quarter, Discovery reported a 1.3% increase in domestic ad revenues and declined to offer guidance to Wall Street analysts on fourth quarter. Overall, cable ad sales were down 0.5% for the cable network groups.

At Discovery, which had no comment, the move also reflects a decision to consolidate its regional offices, leaving only a senior executive in cities like Detroit and Atlanta rather than a larger sales team.

Read more at B&Chere.

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