Discovery Latin America's Martínez to Retire

24-year vet led Latin American operation for 17 years

Discovery Communications said Monday that long-time Discovery Latin America president Enrique Martínez will retire at the end of the year.

A 24-year veteran of the company, Martínez has served as president and managing director of Discovery Latin America/ US Hispanic for 17 years. He has agreed to stay on in an advisory role for Discovery Networks International, reporting to DNI CEO J.B. Perrette. Executive VP and general manager for Brazil and the Southern Cone Fernando Medin will become president and managing director of Discovery Latin America/U.S. Hispanic on Jan. 1.

“Henry’s unparalleled vision and expertise in Latin America have built the #1 international channels group in the region and driven double-digit growth for many years, creating incredible value for Discovery and our shareholders,” Perrette said in a statement. “He has defined what it means to lead with integrity by making clients into friends and building the best Latin American team in the business, including its new leader Fernando Medin. Henry is an incredible leader who has won the admiration of his peers in the industry as well as everyone who has worked with him, and his legacy will endure after a 35-year career in the pay-TV business.”

Martínez joined Discovery Communications in 1994 and led the creation of a diverse and successful portfolio of networks in Latin America, the Iberian Peninsula and the U.S. Hispanic market. He was instrumental in establishing Discovery Channel as the leading brand in Latin American factual programming and is also credited with launching Discovery Kids; and Discovery Home & Healthin the region. Martínez also ensured the successful launch and development of Discovery en Español and Discovery Familia in the U.S. Hispanic market; in sum, a total of 13 combined brands that today reach 381 million cumulative subscribers in 49 countries and territories, and are customized in three languages.

After he assumes the role of president and managing director of DLA/USH on Jan. 1, Medin will report directly to Perrette.

“Fernando has been an integral part of Henry’s management team and has built an incredible business across several markets, with strong client relationships and an impressive team that has grown from 25 people to more than 130 over the past 8 years,” Perrette said in a statement.  “He is a fantastic choice to continue driving results and long-term growth for this extremely important region for Discovery and I look forward to working more closely with him.” 

Medin joined Discovery Communications in 2002 as vice president of DLA/USH’s legal department serving as an advisor in the company’s distribution negotiations and its management of regulatory and legal issues in Latin America and the Iberian Peninsula. He also played a key role in launching the company’s subsidiaries in Spain, Mexico and Brazil. In 2007 he was tapped to lead the expansion of DLA/USH’s regional office in Brazil and relocated to Sao Paulo as EVP and General Manager. He later added the Southern Cone market – which includes Argentina and Chile - to his responsibilities. Before joining DLA/USH, Medin was vice president of business affairs at PSN (Pan American Sports Network) in Miami. Prior to that, he worked for the law firm of Vinson & Elkins in New York, where he supported Hicks, Muse, Tate & Furst’s investments in Latin American cable and programming companies.


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