Discovery Launches Campaign To Back Military Families

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Discovery Communications is launching a national initiative to build awareness for the need to give ongoing support to America's military families.

Discovery's multi-network and multi-platform contribution to this critical campaign is comprised of Discovery Education, TLC, Military Channel and Discovery's social media division.

The campaign dovetails with a call from the White House by First Lady Michelle Obama and Dr. Jill Biden.

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"Discovery Communications is deeply committed to supporting and championing the efforts of our nation's troops, veterans and military families -- whether it's volunteering locally at Walter Reed Army Medical Center or creating and launching the only network in America dedicated to honoring the U.S. Military," Discovery CEO David Zaslav said in a statement.

Jamie Hyneman and Grant Imahara, from Discovery Channel's hit series MythBusters, will join Mrs. Obama and Dr. Biden at a special event on Thursday, April 14, at 10:15 a.m. at Fountain-Fort Carson High School in Colorado Springs, where military children make up almost half of the student body.

The event will highlight the initiative's commitment to produce awareness about the unique challenges military children face as well, as the need for advanced courses and digital content services in math and science at schools serving military children.

Discovery Education is providing Fountain-Fort Carson High School educators with free access to a customized professional development webinar series featuring a unique collection of career video clips, learning activities, and related content that highlight the connections among science, technology, engineering, and math (STEM).

Campaign elements from the division include:

• Providing high quality digital content to DODEA schools. The division will provide through the end of the school year access to its digital content services -- curriculum services scientifically proven to improve student academic achievement, as well as professional development to help DODEA educators integrate digital content/educational technologies into their classrooms.

• Professional development support for educators of children from military families. The Discovery Educator Network will make available a variety of specially designed resources, delivered through the latest social networking tools and technologies.

• "Help on the Homefront" Classroom Challenge. Discovery Education will use its presence in over half of all U.S. schools and its expertise in digital learning to launch the Help on the Homefront classroom challenge for children of military families. Students will undertake a project in their community to improve and enrich the lives of military families. Once the projects are complete, students will tell their story to soldiers on the front using a variety of digital content and story-telling tools. Videos will be shared with servicemen and women overseas and may be profiled on-air and online.

• Representation on Discovery Education's Student Advisory Board. Composed of high school students nationwide, the board provides valuable student input on the direction of services to support teaching and learning. Recognizing their unique perspective on classroom instruction, Discovery Education is reserving 10% of Student Advisory Panel seats for the children of military service families.

TLC has committed to film a special episode of the hit series What Not to Wear featuring a military spouse who is trying to prepare for job interviews to re-enter the workforce. The episode will be supported by special messages from the hosts of the series and will provide resource information about employment and career development opportunities for veterans and their spouses.

Military Channel will create film an original PSA, in coordination with Skills for America's Future, focused on expanding employment and career development opportunities for veterans and their spouses. It will be featured on-air andMilitary.Discovery.com.

"Officer and a Movie" on Military Channel will weave commentary and resource information about the importance of supporting military families into the host wraps for the movies. Lou Diamond Phillips hosts each week and interviews officers who comment on the themes and battles portrayed in each film.

User-generated and Military Channel-generated crawls on-air emphasizing the importance of supporting military families.

A companion social media campaign created to broaden the reach of the salutes, including through the network's Facebook, Twitter, YouTube Channel, email newsletter and content hosting on Military.Discovery.com.

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