Elizabeth Crisafi joined Discovery Networks U.S. as vice president of integrated promotions and partnerships, affiliate sales and marketing.
She joined Discovery from Eastman Kodak, where she had been director, entertainment marketing and strategic alliances, responsible for Kodak’s entertainment-marketing programs in collaboration with studio partners, filmmakers, celebrities, corporate partners and retailers.
Crisafi creates and oversees all national promotions and integrated marketing partnerships across all affiliate platforms. She guides regional marketing teams in support of national goals and develops and guides post-campaign and return-on-investment analysis to help affiliate partners meet their business objectives. And she supports Discovery’s local-ad-sales and new-media team efforts with the development of key marketing strategies.
Discovery Networks also named Alana Moton account director of the south-central region, affiliate sales and marketing.
She joins Discovery from Turner Broadcasting System, where she most recently served as account manager of affiliate sales and marketing. She reports to Greg Yavello, regional director of the south-central region, affiliate sales and marketing.