Discovery Communications has named former Viacom executive Christopher McGrath senior vice president, data and analytics. He will be based in Discovery’s New York office and report to chief technology officer John Honeycutt.
In partnership with senior business leaders across Discovery’s digital, sports, ad sales, marketing and direct-to-consumer initiatives, McGrath will oversee a global group exploring, designing and delivering solutions to monetize Discovery’s proprietary data assets in new and innovative ways.
“Discovery is laser-focused on utilizing new technologies to enhance both our longstanding and recent investments and to grow our global direct-to-consumer and digital businesses,” Honeycutt said in a statement. “Chris’ expertise and strategic ability to implement solution-oriented technology across our business will allow us to scale and widen our digital footprint for deeper consumer engagement.”
Previously, McGrath served as senior vice president, data strategy and consumer intelligence, at Viacom, where he oversaw data strategy, warehousing, governance, data science and analytic functions for the company. McGrath has held various e-commerce and analyst roles at Starwood Hotels, Bertelsmann and International Creative Management (ICM).