Discovery Names Search-Engine Marketer

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icrossing Inc. will provide search-engine marketing-services for Discovery Communications Inc.’s Web sites under a deal announced Tuesday.

“We selected icrossing because of their technical skills and history of achieving outstanding results upgrading the search-engine visibility of highly branded sites like our own," Discoverystore.com (shopping.discovery.com) marketing manager Danelle Sabathier said in a prepared statement.

"We are very pleased with the significant upswing in visits, sales and conversion rates that we've experienced, as well as our overall return on investment with icrossing," she added.

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