Discovery Networks will celebrate Hispanic Heritage Month with a series of multi-language spots featuring Hispanics whose curiosity has brought success to their lives.
All Discovery-owned networks throughout the month of September will air three 15-second spots in both English and Spanish under the tagline “A Culture of Curiosity” that will feature Hispanics whose innate curiosity has led them to where they are today. The spots profile a Hispanic sushi chef, a Latina video game blogger and a Hispanic teacher, who all discus how curiosity has guided their careers, helped inspire them and shape their lives, said company officials.
The spots will air during shows that rate well with Hispanic viewers, including Discovery Channel’s Fast N’ Loud, TLC’s Long Island Medium and Own’s If Loving You Is Wrong. In addition, Discovery will supplement the spots with a social media strategy, leveraging the #cultureofcuriosity and integrating shout-outs from various network talent saluting Hispanic followers.
Online, longer versions of the spots that will be featured in Discovery’s dedicated website, as well as on various networks on their websites and social media pages, said the company.