Discovery Not Blue Over Ratings


The first two installments of Discovery Channel's Blue Planet: Seas of
made a big splash with viewers Sunday night.

The premiere of the first two episodes of the special Jan. 27 averaged a 3.5
household rating from 9 p.m. to 11 p.m., according to Nielsen Media Research
data. The first hour scored a 3.58, while the second notched a 3.39.

Those performances made them the highest-rated programs on basic cable that
night, as well as the 11th- and 17th-highest-rated
programs in Discovery's history, according to the network.

All told, an estimated 9 million people tuned into the premiere episodes of
the special.

The programs garnered a combined rating of 2.63 (2.79 for the first hour and
2.48 during the second) among viewers 25 through 54, making them the top-rated
programs among that demographic that night, as well.

The third and fourth hours of the eight-hour special bowed Jan. 28. The first
four hours of Blue Planet will repeat Feb. 1 from 7 p.m. to 11 p.m.

The second four hours will debut in May.

A co-production of Discovery and the British Broadcasting Corp., Blue
was developed over a period of five years at a cost of some $10

The series explores the oceans in ways never before seen on television,
including looks at entirely new species and animal behaviors.