New York -- Discovery Networks U.S. Hispanic Group is directing its programming into one-dozen real-world genres that are available across the division’s three networks -- Discovery en Español, Discovery Travel & Living and Discovery Kids en Español.
Executives speaking at the unit’s upfront presentation to advertisers here Thursday said the programming reflects a mix of content developed originally for Spanish-language viewers, as well as existing shows like American Chopper, Mythbusters and Deadliest Catch, which have been edited and “transcreated” for U.S. Hispanic audiences.
Programming for Discovery en Español, aimed principally at men 18-49, falls under the genre headings of “ingenuity,” “human adventure,” “turbo” (thrill of speed and motors), “exploring our heritage,” “in the wild” and “real-life mysteries,” while fare geared for Discovery Travel & Living, largely women 18-49, reflects “well being,” “stylish living,” “world flavors” and “now boarding.” The genres slotted toward Discovery Kids en Español are “learning is fun” and “family time.”
One-hour documentary Objetivo: El Norte -- the first original production developed by Discovery Networks U.S. Hispanic Group, examining the immigration debate raging across the nation -- is slated to premiere Sunday at 9 p.m., with encores scheduled May 24 and 27.
Among the other original content created specifically for U.S. Latino audiences during the 2006-07 TV season: Pioneros, a documentary series about achievement in the U.S Hispanic community; Aeropuerto 24/7 Mexico, a six-part series looking at the airport in Mexico City; and Nip Trip, a series focusing on plastic-surgery vacations.