Discovery Networks U.S.'"Animal Planet Expo" will have visited 14 markets by
late summer, and the programmer is planning to add two other tours to its
The "Discovery Kids Endurance Tour," linked to that network's
Endurance series and offering various interactive exhibits, will visit
"four or five markets" this summer, while the "Discovery Health Body
Challenge Tour" is aiming for a second run in six markets in January, again
with Unilever United States Inc.'s Slim-Fast as national sponsor.
Discovery Networks director of local ad sales Mike Van Bergen said affiliates
will be looking to generate local business to those events.
Meanwhile, Discovery Health Channel has begun production on two reality
shows, 10-episode Buff Brides and four-part Body Challenge 3, due
to air in October and January, respectively.