Discovery Communications, preparing for an over-the-top world, has signed up thousands of subscribers to its true crime channel offered via Amazon Prime.
During Discovery’s earnings call Tuesday (Feb. 14), CEO David Zaslav said that Investigation Discovery’s subscription VOD channel on Amazon—True Crime Files—launched in November, is attracting 10,000 new net subscribers per month at $4 per month.
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Discovery also launched Destination Unknown, based on its Destination American channel, on Amazon.
“In niche categories where we have a dominant consumer and brand advantage, such as ID and Turbo Velocity, we see huge potential to expand these genres on and off the traditional TV screen” using content verticals, SVOD channels and through partnerships, like the one with Amazon, Zaslav said.
Read more at B&C.