Discovery’s ‘Harley And The Davidsons’ Averages 4.4 Million Viewers

By R. Thomas Umstead
published

Discovery Channel’s miniseries Harley And The Davidsons averaged more than 4 million viewers in Nielsen Live +3 ratings during its three night Labor Day week run according to network officials.

The series, which chronicled the development of the iconic motorcycle franchise, averaged 4.4 million total viewers across its Sept. 3-7 three-night run, according to the network. The series, which starred Michiel Huisman (Game of Thrones), Robert Aramayo (Game of Thrones) and Bug Hall (The Little Rascals), also averaged 2 million adults 25-54 and was the most watched freshman series for the network among men 25-54, said the network.

“We are really pleased that so many shared the wild ride of Harley and the Davidsons,” said Rich Ross, Group President for Discovery in a statement. “I can’t thank Raw Television and John Goldwyn enough for bringing this story roaring to life.”

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.