Tapping yet another platform for its global series, Discovery Communications will place Discovery Atlas on a trio of DVD formats when the series becomes available at retail late next month.
DCI officials said Discovery Atlas will become the first TV series to be released on HD-DVD, Blu-Ray DVD and standard DVD format in the company’s more than 100 retail stores in late October.
The programmer will also give consumers a chance to win a trip to China -- the subject of the first of 30 nations Discovery decided to put the lens on as part of its multiyear, multiplatform project -- via sweepstakes scratch-off game pieces available at the retail outlets. The winning code will be revealed during the premiere of Atlas China Oct.1 at 9 p.m. A director’s cut of that installment will bow on Discovery HD Theater.
Discovery will showcase Atlas China as part of a world-premiere Oct. 1 telecast extending to its outlets Canada, Europe, Asia and Latin America.