Discovery Targets Motorcycle Buffs


To help drive viewership of its special, Motorcycle Mania 2, Discovery
Channel is running a 'Custom Chopper Sweepstakes' Jan. 13 through 16.

The grand-prize winner will receive a motorcycle crafted by custom
motorcycle-builder Jesse James.

Discovery's Motorcycle Mania 2, which debuts Jan. 13 at 9 p.m., is a
sequel to a July 2000 special.

The new show follows the exploits of James, owner of West Coast Choppers and
custom-builder to the stars.

Consumers can enter the sweepstakes by mail or via a 900 number that charges
$2 per call.