Discovery Communications is teaming with the World Wildlife Fund to help conserve almost a million acres on the border of Bhutan and India as a protected tiger habitat.
Discovery president David Zaslav talked with Interior Secretary Sally Jewell during a panel discussion in San Francisco about public-private partnerships.
“The global movement to protect tigers just got one million acres stronger,” said David Zaslav in announcing the partnership, dubbed Project Cat.
Discovery did not say the extent of the resources it is putting into the effort, but did say it would be going to, among other things, increased monitoring and security, additional field training and anti-poaching tools, and reducing human-wildlife contact.
One of Project Cat's goal is to double the world's population of tigers by 2022. "We've spent 30 years documenting life on our planet," said the network in a video on the effort. "Project Cat is our biggest step yet."
According to Discovery, a hundred years ago more than 100,000 tigers were in the wild. Today, that number is under 4,000.
Discovery will create original PSAs and a documentary tied to the project, that latter which will air in 2018.