Discovery Tries To Gin Up 3D Interest With Consumer 3net Website

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Aiming to expand its footprint beyond just DirecTV, 3net -- the 3D network owned by Discovery Communications, Sony and IMAX -- on Monday announced the debut of a website designed to give viewers a glimpse at its programming and let them ask their provider to carry the channel. provides a full-screen visual design, intended "to mirror the brand's core 3D offerings in a 2D environment," according to 3net. The site offers 2D and 3D video clips, a 3D "101" and Q&A section, 3net channel and program information, and an industry-news section.

Currently, only DirecTV carries the 3net network, which launched in February 2011. The revamped includes a "channel locator" search function that tells non-DirecTV customers that "your provider doesn't carry 3net (yet!). Contact them and let them know you want it now!"

3net consumer website

"Translating 3net's 3D network experience to an online environment posed a unique challenge, and I'm proud of what our marketing group was able to develop in the few short months since we undertook this initiative," 3net president and CEO Tom Cosgrove said in a statement. "We now have a dynamic online platform that allows us to expose curious consumers to the immersive experience of 3D television, while expanding the reach of 3net's content offering to the broadest possible user base."

The first phase of 3net's online initiative -- which comes as the holiday shopping season gets into full swing -- also includes the launch of dedicated Facebook, Twitter and YouTube pages, as well as a dedicated site for mobile devices will launch officially on Nov. 25. The network's vice president of marketing and communications Rod Riegel and marketing manager Renee Mansfield oversaw development of the website and related elements.

3net worked with Blitz, a Los Angeles-based digital agency whose clients include FX Networks, Pepsi, Microsoft and Dell, to develop the site.