Discovery Communications has promoted Jamie McFarland to VP, digital distribution, where she will head up strategic development and execution of the programmer’s U.S. offerings across all digital platforms.
Those responsibilities include negotiating with SVOD providers, device manufacturers, pay TV partners, digital MVPDs and wireless carriers.
She most recently was Discovery’s senior director, digital media distribution, where she helped launch the programmer’s TV Everywhere apps and its first U.S. standalone offering through the Amazon’s Channels SVOD service.
Prior to that, she was at Univision, where she managed partnerships for that programmer’s digital offerings, and served in various roles at the NHL.
“Jamie has been instrumental in many of Discovery’s recent deals with partners like AT&T and Amazon,” Gabriel Sauerhoff, SVP, digital distribution. “Her extensive background in and knowledge of digital content distribution is critical to securing Discovery’s long-term goal of maximizing digital platform opportunities to secure future growth.”
McFarland holds a Juris Doctorate from Fordham Law School and Bachelor of Science from Cornell University. She is based in Discovery’s New York office.