Discovery Networks U.S. has apparently scotched any plan to merge
The Health Network, which it acquired from News Corp. last
year, with Discovery Health Channel.
Instead, Billy Campbell, Discovery's new president, said he is looking to
transform THN into a programming service focusing on personal-health issues,
thereby differentiating it from Discovery Health, with its more traditional
Discovery bought THN, formerly owned by
Fox Cable Networks Group, in May 2001 for $225 million.
Since then, it had been weighing whether to merge the two health networks or
to keep a separate but repositioned THN.
Plans aren't very far along, but Campbell said Discovery
Health would continue to provide information on medicine and medical
breakthroughs, for example, while the revamped THN would offer more
lifestyle-oriented content, such as healthy cooking and fitness programming.