Discovery's "Shark Week" stunt kicks off Sunday, and after it ends, sister channels ID and Military Channel have stunts of their own planned.
"Shark Week," cable's longest-running programming event and the ultimate summertime ritual, returns to Discovery Channel Sunday, July 31, at 9 p.m. with seven all-new specials and some of the most watched shows from recent years.
Last year's edition was viewed by a record 30.8 million people, according to Discovery, citing Nielsen data.
The 24th annual fin-filled celebration will feature Discovery's new Chief Shark Officer (CSO), comedian Andy Samberg. Samberg is featured in the on-air marketing campaign (which has also featured Lady Gaga's tune "Show Me Your Teeth") and also puts his own unique spin on Shark City. For the one-hour special, Samberg travels to the Bahamas and takes the plunge, jumping into the shark-filled waters to introduce viewers to a specific group of sharks that live off the shores of Nassau.
Also slated are shows where great whites are the stars...and they're everywhere. In Great White Invasion, viewers will see that, around the globe, great white sharks seem to be coming closer to shore and swimming among unsuspecting humans.
Using state-of-the-art tagging technology, Jaws Comes Home, narrated by Mike Rowe, follows five great white sharks as they make their recently discovered 1,200-mile journey up and down the eastern seaboard, appearing off Cape Cod and Martha's Vineyard for the first time in nearly 30 years.
Rounding out the week are specials that: analyze shark bites, showing the species' unique forms of hunting in a show featuring Dave Canterbury and Cody Lundin of Discovery's Dual Survival; tell the story of the shark attacks off the beaches of South Africa in December 1957 and what might have been the culprit; look at the unprecedented wave of shark attacks that swept the eastern coast of Australia in the summer of 2009 and shark experts' struggle to understand what was happening; and dive into the science behind the premise that sharks may "go rogue" and actually target humans.
This also marks the debut of Discovery's first cross-platform co-viewing application, "Shark Week Live." The app, which will be available for iPad, iPhone and at SharkWeek.com, will feature content synched to Discovery Channel's primetime "Shark Week" lineup. Discovery also has created an "Ultimate Sharks" app for the iPad, hosted by Mike Rowe.
Now for the post-"Shark-Week" stunts.
Investigation Discovery (ID) is shining a light on people's real deadliest predator: each other. "Shock Week" (Tuesday, Aug. 9, to Sunday, Aug. 14) conjures seven days of the most shocking cases and surprising discoveries, from bizarre marriage secrets to jailbirds who escape prison by mailing themselves to freedom. Season premieres and all-new episodes are scheduled.
Season two of I Escaped: Real Prison Breaks premieres on Aug. 9 and season two of Unusual Suspects (pictured) premieres on Aug. 14.
Ongoing series, with new episodes, are Behind Mansion Walls; Who The (Bleep) Did I Marry?; I Married A Mobster; Wicked Attraction and Deadly Women.
Military Channel's stunt, running Monday, Aug. 8, to Friday, Aug. 12, is themed "Sharks of Steel Week," seven days of submarine-themed programming.
It will feature the series premiere of Perisher: Do or Die on Thursday, Aug. 11, at 10 p.m. ET. Concluding the week is the U-Boat classic film McKenzie Break as part of the "An Officer And a Movie" series helmed by Lou Diamond Phillips on Friday, Aug. 12, at 8 p.m. ET.