Dish Adds Online Upgrade Option

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EchoStar Communications Corp. confirmed that it has added an online
customer-service option to its dishnetwork.com Web site,
allowing current customers to upgrade to premium-movie packages from Home Box
Office, Starz Encore Group LLC and Showtime Networks Inc..

Dish Network customers can also visit the hbo.com or starzencore.com sites, which also offer
the direct-broadcast satellite subscribers the option of ordering their services
online.

Showtime programming is also available for online ordering through sho.com.

Visitors to Dish's online customer-support center can also view their bills and pay them
online. More applications will follow, EchoStar spokesman Marc Lumpkin said, adding that
the customer-support functions have been operational for the past two weeks
through a link on the Web site, but EchoStar has not yet begun to actively
market the service.

HBO and Starz Encore each have other online-ordering
deals with cable operators on a market-by-market basis.

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