Dish Network said Wednesday that it has launched “Social,” a new app for its Hopper whole-home digital video recorder that allows customers to join social media conversations about their favorite shows on their TV screen.
Dish claims the Social app is the first set-top box application capable of providing contextually relevant social media feeds – customers scan multitask between watching a show and following social media posts about that show on the same screen.
“Last year, Twitter saw 32 million Americans tweet about TV programming, an incredible display of consumer interest in wanting a more social experience from TV,” Dish director of product marketing and management Jimshade Chaudhari said in a statement. “Through our Social app, we’ve made it easier for consumers to follow social conversations and post in real-time without leaving their TV screen.”
The new Social app is accessible via DISH’s “quick launch” bar (to access, press the blue button on remote control) on the Hopper. Customers can link up to four Twitter and four Facebook accounts to the app. Viewers have three options for the type of content displayed in the status bar, which is located on the right side of the TV screen when the app is open:
- Now Watching: shows the Twitter feed relevant to the show or channel the user is currently watching.
- My Twitter: displays the user’s personal Twitter feed (if logged-in) and gives them full Twitter functionality, including the ability to “Favorite” a tweet, reply to a tweet, retweet a post and create a new Tweet.
- My Facebook: displays the user’s personal Facebook feed (also requires log-in) and gives users the ability to post a status update, with the option of selecting one of several pre-drafted, easy-to-use updates.
The Social app also contains a data bar at the bottom of the viewer’s TV screen that displays stats and relevant information related to the program being watched. Displayed information includes stats about the top areas in the country where people are Tweeting about the program, the program’s sentiment rating, percentage of Tweeters by gender and frequency of Tweets.