Dish Claims It’s First To Offer All Programming in MPEG-4

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Dish Network Monday touted itself as the first in the pay-TV industry to transmit all standard and HDTV programming in the MPEG-4 Advanced Video Coding Standard.

The satellite provider claims this was another one of its of industry firsts, including its most recent HDTV expansion; the launch of TurboHD, the only 100% HD service; the availability of movies in Blu-ray Disc quality 1080p resolution; and the commitment to offer up to 150 national HD channels by the end of the year.

New customers in 21 designated markets in the eastern half of the country who sign up for any Dish Network HD package will be the first in the nation to receive the industry’s most advanced delivery system on all televisions connected to Dish Network service, company officials said. This includes all SD and HD programming broadcast in MPEG-4 via Dish Network’s MPEG-4 HD and HD DVR receivers.

To maximize the MPEG-4 TV experience, new customers can sign up for Dish Network’s recently introduced TurboHD, the only packages in the industry featuring 100% HD, MPEG-4 programming, starting at $24.99 per month. TurboHD is available in three separate tiers and comprises special “turbo-charged” features and benefits that include what the company says is the highest quality HD available including 1080p where applicable, and the most-watched HD channels that may be viewed on any TV—analog, digital or high definition.

Current Dish Network customers can get a “turbo-charged” HD package for as little as $10 more per month.

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