Dish Network announced it will begin transmitting programming in only the MPEG-4 video format in 11 additional markets in the eastern half of the U.S.
In August, Dish said it was the first pay-TV provider to offer all-MPEG-4 service. The satellite TV provider now provides standard MPEG-4 Advanced Video Coding feeds in 32 markets.
MPEG-4 is more efficient than the older MPEG-2 encoding standard, which is ubiquitously used in the cable industry. MPEG-4 requires approximately half the bandwidth to deliver a picture of comparable quality.
The newly added 11 markets are: Boston; Beaumont-Port Arthur, Texas; Grand Rapids-Kalamazoo-Battle Creek, Mich.; Greenville-New Bern-Washington, N.C.; Lansing, Mich.; Madison, Wis.; Milwaukee, Wis.; Norfolk-Portsmouth-Newport News, Va.; Orlando-Daytona Beach-Melbourne, Fla. West Palm Beach-Fort Pierce, Fla.; Wilkes Barre-Scranton, Pa.
The first 21 markets launched in August are: Cleveland; Richmond, Va.; Baltimore; Columbia, S.C.; Tampa, Fla.; Green Bay, Wis.; Greensboro, N.C.; Providence, R.I.; Greenville, S.C., Knoxville, Tenn.; Raleigh, N.C.; Chicago; Detroit; Charlotte, N.C.; Dallas; Nashville, Tenn.; Minneapolis, Minn.; Philadelphia; Washington, D.C.; New York City; and Hartford, Conn.