DISH DVR Campaign Targets TiVo - Multichannel

DISH DVR Campaign Targets TiVo

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EchoStar Communications Corp. announced Monday that DISH Network is
introducing its DISH Player-DVR 510 -- in hopes of taking share away from
personal-video-recorder company TiVo Inc., a spokesman added.

Positioning
that as the first combination satellite TV receiver/digital video recorder, DISH
Network will offer this unit -- and its DISH Video On Demand service -- free to
new customers as part of its latest 'Free DISH' promotion.

EchoStar said its
DISH Network television and print ad campaign will run from now through the
holiday season.

Print ads later this week will tout free DVR, free three-room
hookup plus three free months of its 'Value Pak' programming.

The company noted
that the free DISH promotion requires a $49.99 activation fee (to be credited to the customer's first bill) plus a 12-month commitment to either 'America's Top 50' or 'DISH Latino' packages.

Small print also notes that DISH is on sale at
RadioShack and Sears, Roebuck & Co. stores.

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