EchoStar Communications Corp., parent of Dish Network, has reached a deal with Nielsen Media Research for national TV ratings, according to officials.
The agreement will permit Dish, with 11.5 million subscribers, to use Nielsen data for marketing, programming and sales-research purposes. The direct-broadcast satellite service can incorporate the data to guarantee advertisers a specific number of viewers for their ads.
Turner Advertising Group, a third-party advertising agent for Dish, will continue to represent the DBS service’s ad-sales effort using the new data provided by Nielsen.
“Nielsen’s data about Dish Network should be welcome news to advertisers,” Turner president Patrick Ivers said in a prepared statement. “It makes advertisers aware of what they are getting for their money in both traditional advertising and emerging media such as interactive TV.”