Dish Lights Fuse On 99-Cent Movie Promo

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In a promo timed for Independence Day, Dish Network will offer five new releases for 99 cents to satellite TV customers through its Dish Cinema over-the-top video service from July 1 to 7.

Dish noted the films are available to subscribers nearly one month before they're available through Netflix or Redbox. Dish closed its $320 million deal for bankrupt movie-rental chain Blockbuster in April.

Hall Pass

The quintet of 99-cent movies: Warner Bros.'s Sucker Punch; New Line's Hall Pass; Paramount Pictures' True Grit; and Columbia Pictures' Battle: Los Angeles and Just Go With It. The titles are available in standard or high definition.

"Offering the latest Hollywood hits for just 99 cents -- a cost savings of up to $6 -- is just another example of how Dish Network provides customers with an unmatched in-home movie experience at the best value," Dish senior vice president of programming Dave Shull said in a statement.

The satellite operator's Dish Cinema service offers several thousand movies and TV shows in SD, HD or 1080p resolution. Subscribers must connect their DVRs to a broadband connection to use the service.

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