Dish Names Barton F. Graf 9000 Agency Of Record

Author:
Publish date:

Dish Network picked Barton F. Graf 9000 as its creative agency of record -- the satellite TV provider's first in the last six years -- as it looks to step up marketing of Blockbuster and forthcoming broadband services.

The engagement of the New York-based agency is "one key part of our march toward more aggressive growth across our multichannel video, Blockbuster and bundled broadband businesses," Dish chief marketing officer Ira Bahr said in a statement.

Last year Dish spent $250 million in measured media, according to Kantar Media.

Dish acquired the assets for Blockbuster in April through bankruptcy court proceedings for $320 million. 

Meanwhile, chairman Charlie Ergen has embarked on a strategy to accumulate wireless spectrum -- investing approximately $3 billion in the last six months in acquiring various assets -- which has led to speculation that Dish plans to introduce a new mobile broadband service.

Dish's previous agency of record was Publicis West in Seattle, announced in January 2005. Since ending that relationship, Dish has developed ad creative in-house and with outside agencies on a project basis.

Barton F. Graf 9000 was founded in 2010 by Gerry Graf, formerly chief creative officer of Saatchi & Saatchi NY and executive creative director of TBWA/Chiat/Day NY. "BFG is home to some of the most renowned creative talent in America and we are eager to bring the results of this partnership to market," Bahr added.

Related