Dish Network has named former JP Morgan Chase executive Jay Roth chief marketing officer, responsible for the satellite TV company’s marketing, advertising and consumer insights.
Roth will report to Dish Network EVP of marketing, programming and media sales Warren Schlichting.
Roth spent the past decade at JP Morgan Chase, leading direct to consumer marketing efforts for its consumer banking and home lending units. Prior to Chase he held senior marketing roles for Bank One.
"Dish is all about challenging the pay-TV industry’s status quo," Schlichting said in a statement. "We believe Jay’s precision marketing experience and approach to the entire 360-degree consumer experience will be a strong complement to DISH’s bias towards innovation and service in the highly competitive pay-TV landscape."
Roth will assume his new position later this summer.
"For 30 years, Dish has brought tremendous innovation to entertainment,” Roth said in a statement. “I’m proud to join a company with the vision to break through new frontiers, and I’m excited to lead Dish’s marketing organization as we navigate a changing pay-TV environment."
